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Review Of Research On The Effects Of Food Promotion To Children Reading Answer


Review Of Research On The Effects Of Food Promotion To Children

This review was commissioned by the Food Standards Agency to examine the current research evidence on:

• the extent and nature of food promotion to children

• the effect, if any, that this promotion has on their food knowledge, preferences and behaviour.

A Children’s food promotion is dominated by television advertising, and the great majority of this promotes the so-called ‘Big Four’ of pre-sugared breakfast cereals, soft-drinks, confectionary and savoury snacks. In the last ten years advertising for fast food outlets has rapidly increased. There is some evidence that the dominance of television has recently begun to wane. The importance of strong, global branding reinforces a need for multi-faceted communications combining television with merchandising, ‘tie-ins’ and point of sale activity. The advertised diet contrasts sharply with that recommended by public health advisors, and themes of fun and fantasy or taste, rather than health and nutrition, are used to promote it to children. Meanwhile, the recommended diet gets little promotional support.

B There is plenty of evidence that children notice and enjoy food promotion. However, establishing whether this actually influences them is a complex problem. The review tackled it by looking at studies that had examined possible effects on what children know about food, their food preferences, their actual food behaviour (both buying and eating), and their health outcomes (eg. obesity or cholesterol levels). The majority of studies examined food advertising, but a few examined other forms of food promotion. In terms of nutritional knowledge, food advertising seems to have little influence on children’s general perceptions of what constitutes a healthy diet, but, in certain contexts, it does have an effect on more specific types of nutritional knowledge. For example, seeing soft drink and cereal adverts reduced primary aged children’s ability to determine correctly whether or not certain products contained real fruit.

C The review also found evidence that food promotion influences children’s food preferences and their purchase behaviour. A study of primary school children, for instance, found that exposure to advertising influenced which foods they claimed to like; and another showed that labelling and signage on a vending machine had an effect on what was bought by secondary school pupils. A number of studies have also shown that food advertising can influence what children eat. One, for example, showed that advertising influenced a primary class’s choice of daily snack at playtime.

Review Of Research On The Effects Of Food Promotion To Children Reading Answer

1. viii
2. ii
3. vi
4. v
5. i
6. x
7. iii
8. No
9. No
10. Yes
11. NG
12. NG
13. Yes
14. B, D, E, H
15. B, D, E, H
16. B, D, E, H
17. B, D, E, H
18. Wind(s)
19. Swaying
20. Further apart
21. Footsteps
22. Horizontal forces
23. Upright
24. (Engineer designer) Arup
25. Imperial college
26. University of Southampton
27. C
28. C
29. D
30. A
31. E
32. B
33. Yes
34. Yes
35. No
36. No
37. NG
38. No
39. NG
40. Yes

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